DCE vs Ninety.io — Feature-by-Feature Comparison
Built for the same frameworks, but AI-native from day one. Ninety.io digitised paper processes. DCE automates them.
| Feature | DCE | Ninety.io |
|---|---|---|
| Meeting Management | ||
| L10 meeting format | ||
| AI-drafted meeting prep | Maz (Thrive plan) | |
| AI meeting recaps | ||
| Time-boxed sections | ||
| Decision capture | ||
| Scorecard & KPIs | ||
| Weekly measurables | ||
| AI scorecard rollups | ||
| Variance flagging | ||
| Trend sparklines | ||
| Team-scoped views | ||
| Rocks | ||
| Rocks | ||
| Milestone tracking | ||
| Staleness detection | ||
| Link to company priorities | ||
| Strategy | ||
| V/TO or Strategy Plan | 13-section plan | V/TO |
| AI strategy integrity checks | ||
| Section ownership & review cadence | ||
| Quarterly leadership execution self-assessment (trend, dashboard score) | Org Checkup (varies) | |
| Follow-Through | ||
| To-do tracking with deadlines | ||
| Automatic reminders | ||
| Priority drift flagging | ||
| AI Capabilities | ||
| AI meeting prep | Maz (Thrive plan) | |
| AI execution advisor | ||
| AI proposals & recommendations | Maz | |
| AI scorecard analysis | Maz | |
| AI project/issue suggestions | AI Rock Companion | |
| Setup & Migration | ||
| Setup time | 30 minutes | Days to weeks |
| CSV import from competitors | ||
| AI setup assistant | ||
| No-consultant onboarding | ||
| Pricing | ||
| Starting price | $12/user/mo | Free (limited) |
| Full-featured price | $18/user/mo | $11.20/user/mo |
| Free trial | ||
Pricing
Cost comparison
Ninety.io ranges from Free (limited) to $11.20/user/month (Thrive). DCE starts at $12/user/month (Growth) and $18/user/month (Intelligence) with full AI capabilities included — not locked behind the most expensive tier.
Why Teams Switch
Why teams move from Ninety.io to DCE
Ninety.io was the right tool for 2018. It took the EOS paper process and put it on a screen — V/TO, scorecard, L10 meetings, quarterly projects. For teams that needed a digital home for their EOS data, it delivered.
It's added AI, but bolted to the side. In July 2026 Ninety launched Ask Maz — an AI chat sidebar that answers questions about your data and can create and edit issues, to-dos, Rocks and headlines when you ask. By their own docs it can't edit Scorecard figures, delete anything, or move a Rock between teams or quarters, and it only acts when prompted. Maz will review a live Scorecard and suggest measurables and target changes, and Ninety does send reminders on due and overdue items — but AI meeting prep is confined to their top Thrive plan, and the rest still starts with someone opening the sidebar and asking. It's a chat window beside the workflow, not AI built into it.
DCE was built AI-native from day one. Meeting prep is drafted automatically every week. Scorecards roll up without manual entry. An Execution Advisor monitors your data between meetings and flags issues before they become crises. Same EOS-compatible structure. Fundamentally different tool.
Ready to see the difference?
Set up DCE in 30 minutes. Import your data from Ninety.io. Free trial — no credit card required.
One thing worth saying
Came here comparing tools?
If the itch behind your search is bigger than a better meeting tool — if it's the nagging sense your company should be doing more with AI and you don't yet have a plan — that's actually the problem we work on. The tool comparison is the small question.
See how DCE works for your role: